About us

Founded in 2023 by Road Pictures, GuGuGuGu is a professional IP operation company centered on innovative integrated operation, with the brand philosophy of “life is animation”. Leveraging the years of accumulation and resources in film distribution from Road Pictures animation division, it provides global customers with heartfelt IP derivative experiences.
GuGuGuGu holds over 100 top-tier IP licenses and has developed thousands of best-selling merchandise items. It has earned wide recognition among fans thanks to its distinctive designs and premium quality.
The company has established 40 stores nationwide, built a membership base of over 1 million, and precisely reached young consumer groups.
Moving forward, GuGuGuGu will continue to deepen its presence in the IP sector, bridging IPs and customers at zero distance.